A father, a son, and a shared standard of care
The Herring Group is a family practice in the truest sense. We answer our own phones, walk every property ourselves, and treat your move like it's happening on our own street — because it usually is.
Bryant Herring
Broker in Charge · FounderBryant has spent more than two decades helping Midlands families buy and sell — from starter homes in Irmo to waterfront estates on Lake Murray. Clients come to him for his market judgment and stay for his candor: he'll tell you when not to buy a house just as readily as when to move quickly. When he isn't showing property, he's on the lake — which is often the same thing.
Robert Herring
Realtor®Robert grew up in this business — riding along to showings before he could drive to them. He brings a sharp eye for value, fluency with the data and tools that move today's market, and the patience to walk first-time buyers through every step without ever rushing a decision. If you want the honest answer fast — and a text back within the hour — Robert is your agent.
The promises behind the name
The honest answer
Even when it costs us a sale. Especially then. Our advice is what we'd tell our own family.
You get us, not a team
No hand-offs to assistants. The person who lists your home is the person who negotiates it.
Neighbors first
We live here. We'll still see you at the grocery store, the ballpark and the lake — and we act like it.
The first conversation costs nothing and obligates you to nothing.
Coffee in Lexington, a call, or a walk around the property — whatever suits you.
Contact us