Find your way home
to Lake Murray
Two generations of the Herring family helping neighbors buy and sell across Lexington, Chapin, Irmo and Columbia. A house becomes a home — imagine yourself here.
At The Herring Group, we believe a house becomes a home the moment a family can imagine themselves in it. For two generations we have helped our neighbors find their place around Lake Murray and the Midlands — with honesty, patience and genuine care.
Homes chosen with care
Waterfront
Waterfront
New Listing
Two generations, one standard of care
Bryant and Robert Herring are a father-and-son team rooted in the Midlands. Between them: decades of local relationships, a deep knowledge of Lake Murray's waterfront, and a simple promise — you'll always get the honest answer.
Trusted by families across the Midlands
The Herrings made our first home purchase feel calm from start to finish. They knew every street in Lexington we asked about.
of our clients come from referrals — friends and family of the people we've already helped home.
Bryant sold our lake house in eleven days, and handled every detail while we were out of state. Truly professional, genuinely kind.
Your questions, answered clearly
What's the process of buying a home with The Herring Group?
We start by understanding what you actually need, then set up a search and tour homes together. Once you find the one, we handle the offer, negotiation, inspections and closing — and we're reachable the whole way through, not just at the showing.
Can you sell my home even if I've never met you before?
Yes. Most of our sellers start with a simple valuation request through this site. We tour the home, agree on pricing, and take it from there — no long-term commitment required to get an honest number.
Is there a fee to use The Herring Group's services?
Buyer representation is free to you — we're paid through the standard real estate commission structure at closing. Seller commissions are discussed and agreed upfront, in plain language, before you sign anything.
How do you determine a home's value?
We study recent comparable sales, current inventory, and the specific condition and features of your home — not an automated algorithm. A real person prepares every valuation.
Do you help with waterfront or Lake Murray properties?
It's one of our specialties. Docks, seawalls, water depth and Dominion shoreline permits all factor into a waterfront sale or purchase, and we walk clients through each one.
What documents do I need to get started?
For buyers, a lender pre-approval letter helps us move fast when the right home appears. For sellers, nothing is required to request a valuation — we'll tell you what's needed once you decide to list.
